My name is Leonid Losich. I'm a former journalist, but for many years I've been working in PR, communications, and branding. And this newsletter is about exactly that.
The main focus isn't on tools, case studies, or practical (and often hard-to-replicate) things, but on what's most important—people! I try to understand why some things work and others don't, how culture and society influence the development of brands (and vice versa), and so on.
Are you building brands (including employer brands)? Welcome!
